What Are The Best Ways To Utilize Photography In Real Estate?

If you are involved in the real estate industry, then you already know how important photography can be in helping you to sell houses. However, it is also important to realize that not all photography is created equally. This blog post will look at the best ways to utilize photography in real estate. Keep reading to learn more.

In What Ways Can Photography Benefit Real Estate Agents?

Real estate agents use photography to showcase properties. People interested in buying a home will often look at hundreds of properties before finding one they want to make an offer on.

  • They might come across similar properties when working through this process, but they need to be more suitable. The photographs can help agents demonstrate the differences to potential buyers in these cases.
  • For example, an agent might show a client a property with 3 bedrooms and 2 bathrooms. If the client is trying to sell their current home, they might only have 2 bedrooms and 1 bathroom. The client might be able to upsize but still, need more bedrooms for their family.
  • However, the agent can take a picture of their current home and show it alongside the property they are showing potential clients. This can help the client visualize what might be possible and help them decide whether they want to make an offer.

What Types Of Photos To Use?

When creating a photo for your website or marketing materials, choose a photo that will capture your audience’s attention. Still, photos, portrait, and video photos are all good options for showcasing your product or service; there are a few different types of images that you can use.

  • Still photos: Still photos are the most traditional type of photo and are typically the most popular. Still, photos are suitable for showing off your product or service. You can use still photos to promote your website, product pages, and blog posts.
  • Portrait photos: A portrait photo is a good option if you want to focus on your customer’s face. Portrait photos are great for showcasing your company’s products or services. You can use portrait photos to promote your website, product pages, and blog posts.
  • Video photos: A video photo is an excellent option to show your product in action. You can use video photos to promote your website, product pages, and blog posts.

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What Types of photos to include in every property listing?

  • Including high-quality photos in your property listings is essential to attracting potential buyers. Sellers can only expect to sell a property with pictures. However, they must ensure that their listings contain high-quality photos that catch the attention of potential buyers.
  • To get high-quality photos, sellers should use a professional real estate photographer. Using a professional avoids the potential for missing focal points in a picture. In addition, including multiple angles of a property increases the chances of catching a potential buyer’s attention.
  • When working with a professional, sellers should include plenty of shots of a home’s interior and exterior. They should also get pictures of a home’s features, like landscaping or a pool. Sellers should make sure that their listings include photos of every room of a home as well.

What Are The Best Ways To Utilize Photography In Real Estate?

With the rise of technology and digital platforms, real estate agents can effectively utilize photography to showcase properties more than ever. Real estate agents can use photos for marketing their listings on websites, brochures, and emails. Great photos can make prospective buyers feel like they can’t miss out on the opportunity to view the place in person. Not only can pictures show the surface-level details of a property—like its decor and condition—but they can also highlight other assets that words can’t describe. Additionally, an agent can use photography techniques to make spaces appear more prominent or brighter, giving potential buyers a better sense of what living in the house could be like for them. Not surprisingly, proper utilization of photography can benefit both sellers and buyers looking at a transaction. With that in mind, prospective buyers/sellers must understand agents can only represent one party during a deal: either seller OR buyer, not both.

Can A Real Estate Agent Represent Photos Of Both Buyer And Seller?

One question can be confusing for many: can a real estate agent represent both buyers and sellers in the same transaction? The answer can be yes, yes, they can.

  • A real estate agent can act as an impartial third party to both the buyer and seller. This can ease tensions while allowing them to protect both parties in the transaction.
  • In addition, negotiations can move quickly and help close the deal faster when there’s only one middleman involved.
  • Some may argue that it’s not the most straightforward route, but if you have any doubts or questions about it, just ask your realtor – after all, their job is to help make sure everyone comes out happy.


Photography is a powerful marketing tool that can make or break a potential sale. Real estate agents can set themselves apart from the competition by understanding the different ways to utilize photography and increase their chances of making a successful sale. If you are looking for outstanding real estate photography services, look no further than Excelsior Reality. Our experienced professionals will work with you to ensure that your property is showcased in the best possible light, increasing your chances of making a sale. Contact us today to learn more about our services.

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